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Bravo to Groupon (or its voting shareholders) for approving a “content neutral” policy with respect to the customers it will serve, provided a customer is offering a legal product or service. The proposal came from an activist organization which purchased enough Groupon shares to qualify, under an SEC rule, to have the content policy placed on the company’s shareholder proxy statement. In so doing, they outmaneuvered PETA, which had hoped to propose a ban on circuses on a future proxy.

Stephen Bainbridge thinks the idea should be extended to prevent the kinds of political witch hunts we’ve witnessed lately: Let’s use Rule 14a-8 to fight the Purge of Conservatives